Sara Blakely prema Forbesu najmlađa je milijarderka na svijetu koja bogatstvo nije naslijedila nego ga je sama zaradila. 

                          

Prvo je željela biti odvjetnica, ali želja joj se nije ostvarila. Nakon toga je pokušala da bude Goofy (Šiljo) u Disney Worldu, ali su joj rekli da je previše niska. Tada je osjećala da je dotakla dno.

“Ljudi su mi znali bacati vizitku u lice, to je bila uobičajena pojava”, rekla je Blakely.

Međutim, neuspjesi je nikada nisu sprječavali da ide naprijed. Nakon sedam godina posla s aparatima za fax konačno je bila spremna za promjenu.

“Jednog dana sam skrenula s puta i pomislila – ja sam u krivom filmu. Željela sam izmisliti proizvod koji ću prodati milijunima ljudi koji će se zbog njega osjećati bolje”, ispričala je Blakely za CNN.

Na ideju je došla kada shvatila da ne može ništa nositi ispod bijelih hlača jer se sve vidjelo.

“Zato sam odlučila smisliti rješenje”, kazala je Blakely i osmislila je steznik koji se ne vidi ispod odjeće, ali oblikuje tijelo. Sada se u njenoj ponudi nalaze i grudnjaci, gaćice, majice… Svaki proizvod služi za oblikovanje tijela žena.

 

Foto: Sara Blakely i Richard Branson

 

Provela je sedam dana tražeći fabriku koja će napraviti njen proizvod, a našla ju je u Sjevernoj Karolini. Ljudi su vrlo brzo počeli obraćati pažnju na njen Spanx, uključujući i Oprah Winfrey koja ga je stavila na svoju listu omiljenih stvari 2000. godine.

Njen karakter dobro oslikava jedna anegdota iz mlađih dana. Naime, prilikom kupnje u jednoj trgovini pitala je trgovca da li je slučajno prsten od 12o dolara na popustu.

Trgovac ju je začuđeno pogledao i rekao: “Samo ako ovdje dođeš u ničem osim bikiniju smanjio bih cijenu.” prepričala je Sara u svom Instagram postu.

 

#TBT 1989 .. Im a freshman in college. It’s winter and I’m in the mall with my college buddies. We stop into a jewerly store. I see a ring i love … i ask the man behind the counter how much the ring is. He says “$120.” I say, “ Is there any room on the price? Does it ever go on sale?” He completely dismisses me and says, “only if you came in here in nothing but a bikini would i discount the price.” Then he turned to help someone else. I waited and said “how much would you discount it?” He said, “half off and laughed.” As we walked out I turned to my friends and said I’m coming back in a bikini. They thought i was joking, but the next day we piled into the only car any of us had and drove back to the mall. It was 27degrees. My friends and everyone in the mall had on ski jackets, sweaters, hats etc… I was wearing a long black coat, a scarf, a hat, a bikini, and jelly shoes (remember those:). As we approached the store in the only super crowded mall in our college town, I took off the winter stuff and walked into the store in nothing but a bikini. The guy was helping other customers but when he looked up and saw me, he lost all the color in his face. I said, “I’m here for my discount.” He froze. He literally did not know what to do. He finally said, “let me get my manager’.” After he explained to the manager what he said, the manager made him honor it. I got the ring for $60. I’m betting the guy never blew off or dismissed another young female customer again. And yup, I still have the ring. (Swipe to see). Hand is just older now, but I wear it from time to time to remind myself of the courage it took me as a freshman in a new college town to stand up for myself. It was terrifying and my heart was pounding, by the time I bought the ring a crowd had gathered outside the store confused and curious. My friends were in shock that i actually did it, but in the end we laughed uncontrollably, piled back in the car, and headed back to our dorm. #HappyEnding #IGotTheRing #1989 #KayJewelers #Gainesville #Fl #Courage #Entrepreneur

A post shared by Sara Blakely (@sarablakely) on

 

Dan poslije Sara je napravila upravo to. Na zaprepaštenje trgovca ušetala je u trgovinu samo sa bikinijem na sebi. Trgovac je situaciju morao objasniti menadžeru koji mu je rekao da mora ispuniti dano obećanje. I tako je Sara dobila svoj prsten za 60 dolara.

Iako nema formalno obrazovanje za posao kojim se bavi, tvrdi da živi poduzetničkim životom. Usprkos uspjehu, još uvijek je skromna oko svega.

“Veliki je rizik nešto izumiti. Morate napraviti nešto što već nije postojalo. Uvijek zamišljate da su drugi pametniji i kvalificiraniji od vas, a onda se jednog dana probudite i pomislite – šta ako sam ja ta. Moj san je da postoji što više žena izumiteljica”, istaknula je Blakely.